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29.08.2018

The future? It's green, sparkling and premium!

"MARKET TRENDS FORECAST IN A SURVEY CONDUCTED BY NOMISMA WINE MONITOR FOR VINITALY RED WINES ARE BACK GOOD PERSPECTIVES FOR ITALY Rosé wine in the US, red wine in Russia and Japan. While sparkling wines - probably the most popular now just like in the near future - will achieve further growth especially among consumers in the UK, Japan and Russia, followed by Germany and the US. But first, wine sales success in the next five years will be determined, most of ali, by organic or sustainable wines, at least according to a survey conducted by Vinitaly-Nomisma Wine Monitor. 12 among the leading Italian wineries were involved in a survey aimed at understanding future market trends in six major destination countries: the US, UK, China, Germany, Japan, and Russia.

According to interviewed winemakers, organic and premium wines will be the main responsive for future growth in the global wine market. The 'green' trend will prevali in most 'consolidated' markets - namely Germany, the US, UK, and Japan - just like the success of premium wines (bottles sold at more than 20 dollars) will be further consolidated in the US as well as emerging market: Russia and China. Autochthonous wines are also on a rising note, and their future will be looking bright in Japan, Russia and the US. The unexpected comeback of red wines in the rank of the most beloved treats is also expected, of course after the cherished sparkling wines."

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